Choosing the right Email Service Provider

Whether you are a marketer or developer, getting the right service for your most crucial emails has always been a daunting task. Choosing an Email Service Provider (ESP) can be daunting but knowing what to look for can make this process a lot easier. Let"s answer the question how to choose ESP. ESPs allow you to execute professional, organized email marketing campaigns. Now, what should you look for in an ESP to make sure you choose the right one? Here you have some criteria to consider: Private IP address or Shared IP with very few users, Customer support and training, Solid infrastructure, Good reportin, CAN SPAM compliance, List Segmenting, Free trial, No term contract and Pricing Plans. Now more or less you should be able to know how to choose esp